How do you make video with AI tools without consent or labelling problems?
Marketing and communications teams now script, voice, present and edit video with AI tools. The same tools can clone a colleague’s voice, put a synthetic person on screen or read out a figure nobody checked. In the EU, deepfakes must be disclosed as AI-generated or manipulated from 2 August 2026.
This course gives the team one production workflow for AI-assisted video. The brief comes first, then the script, the storyboard and tools tested on the team’s own material. Every face and voice has written consent, every AI-made or AI-altered shot is logged and labelled where the rules require it, and every claim on screen is checked before a named person approves publication.
After this course
- Can you write a video brief first, then a script and a shot-by-shot storyboard with an AI assistant?
- Can you choose voice, avatar and editing tools by what they do, after testing them on your own material?
- Can you collect written consent before anyone's face or voice is used, altered or cloned?
- Can you label deepfakes in your videos under the EU AI Act duty that applies from 2 August 2026?
- Can you explain who can own AI-made scripts, music and footage, and record the human creative input?
- Can you check every claim, name and caption on screen before a named person approves publication?
Skills you practise
- Video briefs
- Scripts and storyboards
- AI voice and avatar tools
- Consent records
- Deepfake labelling
- Copyright checks
- Pre-publication review
Course structure
The course is 1 day of 6 teaching hours, in 2 blocks of 3 hours with a lunch break. Online, it runs as 2 live sessions of 3 hours on the same day, not recorded. Each team works on one short video it needs anyway and takes it through to sign-off.
The morning covers the brief, the script and a storyboard written as a shot table. Participants then test voice, avatar and editing tools on 30 seconds of their own script. Tools are taught by category, and no vendor is endorsed. Consent and likeness come next: the consent template, rules for cloning, and deepfake fraud such as the 2024 Arup and WPP cases.
The afternoon starts with production. The team makes a first cut of its video and logs every shot as real, AI-altered or AI-generated. The EU AI Act follows: deepfake labelling under Article 50 from 2 August 2026, machine-readable marking by tool providers, and the ban on non-consensual intimate deepfakes from 2 December 2026. Copyright in AI-made scripts, music and footage comes next, with a US and a German court decision as reference points.
The last hour is the review. Participants trace every claim, name and figure on screen to a source, check captions against the final audio and cut AI slop: generic, unchecked filler. The video then goes through the full pre-publication review, and a named approver signs it off.
About two thirds of the time is hands-on. At your office, the exercises run on the tools your organisation has approved. The online version uses tools participants install beforehand from a pre-course list, so no session time goes into set-up.
1Scripts and storyboards from a brief45 min
- The brief first: audience, one message, length, action
- Scripts in the voice of 2 sample scripts
- Storyboards as shot tables
- Asking for options beyond the obvious
The model knows nothing about your audience or message until you write them into the chat. The brief, the audience and the key message go in before the request for a script.
Caution. Keep unreleased figures, customer names and staff details out of the brief unless the tool is approved for that data.
You leave with: A one-page video brief, a first script and a storyboard for a video the team needs this quarter.
2Voice, avatar and editing tools by capability45 min
- Text-to-speech and stock voices
- Avatar presenters
- AI-assisted editing: cuts, captions, clean-up
- Testing a tool on your own material
- Tool terms on storage and training
A voice tool can sound lifelike and still mispronounce a name or a figure. Test each tool on your own material before you plan a production around it.
Caution. Read a tool's terms on storage and training before you upload footage or voices, and use only tools your organisation has approved.
You leave with: A tool test sheet: 3 tool categories, what each did well and badly on the team's own material, and the approved option for each.
3Consent, likeness and impersonation45 min
- Written consent for every face and voice used
- Consent for clones: uses, channels, end date, withdrawal
- Deepfake fraud: Arup and WPP, 2024
- Checks for requests that arrive by video or voice
A face or voice clone reproduces one named person. That person decides in writing whether it is made and how it is used.
Caution. In May 2024 it emerged that scammers had used a voice clone of WPP's CEO in an online meeting to target an agency leader; the attempt failed.
You leave with: A consent template for faces and voices, adapted to the team's channels and signed off by the team lead.
4Producing a short video with AI tools90 min
- Suggested edits or finished output, per tool
- Voice-over, captions and cuts on the team's own script
- Version control for scripts and edits
- A shot log: real, AI-altered or AI-generated
Decide for each tool whether it only suggests edits or produces finished material. Wherever a mistake would reach viewers, a person applies or approves each change.
Caution. Log every AI-generated or AI-altered shot as you edit, because the labelling check needs that list.
You leave with: A first cut of the team's 60-second video and a shot log marking each shot real, AI-altered or AI-generated.
5Labelling AI video under the EU AI Act30 min
- Deepfake disclosure under Article 50(4), from 2 August 2026
- Machine-readable marking by tool providers
- The ban on non-consensual intimate deepfakes, from 2 December 2026
- Fines for Article 50 breaches
- Where the label goes on screen and in the post
A model knows nothing after its training date unless it can search, so it may not know rules that started in 2026. Take dates and duties from the official text.
Caution. Breaches of the Article 50 duties can be fined up to €15 million or 3% of turnover, with a lower cap for SMEs.
You leave with: A labelling checklist for the team's channels, with the place and wording of each label agreed with the legal contact.
6Copyright in AI-made scripts, music and footage45 min
- No US copyright without a human author: Thaler v. Perlmutter
- Lyrics reproduced by a model: GEMA v. OpenAI, Munich 2025
- Recording the human creative input
- Licences for music, stock footage and fonts
Models learn from huge amounts of human-made text and media, and some of it can come back out almost word for word. Check AI-written lyrics and quotes before you publish them.
Caution. In November 2025 a Munich court held that reproducing song lyrics in ChatGPT outputs infringed copyright.
You leave with: A rights log for one production: the source of every script line, music track, image and font, and the human input recorded.
7Checking claims and signing off before publishing60 min
- Every claim on screen traced to a source
- Names, figures and captions against the final audio
- AI slop: generic, unchecked filler
- The review: consent, labels, rights and claims
- A named approver and an archive of each version
A wrong claim found in the script takes minutes to fix, and the same claim found after recording can mean a reshoot. Check every claim, name and figure against its source before anything is recorded or generated.
Caution. In May 2025 a US newspaper supplement printed an AI-written summer reading list in which 10 of the 15 books did not exist.
You leave with: The team's video production workflow: consent template, labelling checklist and a pre-publication review step with a named approver.
Scripts and storyboards from a brief
Write the brief first: audience, one message, length and the action wanted.
Write a script for a video about our new expense process.
Brief: a 60-second internal video for 400 office staff who submit expenses each month. One message: receipts now go into the expenses app within 7 days of purchase. Action wanted: staff install the app this week. Script: 130 to 150 words, an opening line that names the change, 3 steps, a closing line with where to get help. Tone: match the 2 sample scripts below. Then give a storyboard as a table with 6 rows: shot, visual, on-screen text, voice-over line, seconds. [sample 1] [sample 2]
Voice, avatar and editing tools by capability
Test each tool on your hardest 30 seconds before you plan around it.
Make a voice-over for this script.
Create a voice-over test from the 30 seconds of script below. Voice: a stock voice from the library, neutral accent, medium pace. Pronounce the product name as written in the phonetic note. Pause 1 second after each sentence. Export as WAV so we can compare it with a staff recording of the same lines. [script] [phonetic note]
Consent, likeness and impersonation
Get written consent naming the uses, channels, end date and withdrawal route.
Clone my colleague's voice from the webinar recording for our next videos.
Draft a one-page consent form for an employee whose voice will be cloned for internal training videos. Include: what is recorded, which tool stores the clone, the 3 uses allowed, the channels, the end date, how to withdraw consent, and who deletes the clone and when. Plain English, under 300 words, with signature and date lines for the employee and the project owner.
Producing a short video with AI tools
Ask for suggested cuts with timecodes, then apply them yourself.
Edit this into a good 60-second video.
Suggest cuts that bring this 2-minute recording to 60 seconds. Keep the 3 steps from the script in order. List each cut as a start and end timecode with the reason in 1 line. Mark any cut that would change the meaning of a sentence. Return the list only; I will apply the cuts.
Labelling AI video under the EU AI Act
Classify every shot as real, AI-altered or AI-generated before deciding on labels.
Does this video need an AI label?
Below is the shot log for our 90-second video. For each shot, give: real footage, AI-altered real footage, or fully AI-generated, based on the log. For each shot that shows a real person, place or event, say in 1 line whether a viewer could take it as authentic. Return a table. Our legal contact decides on the labels.
Copyright in AI-made scripts, music and footage
Ask for original lines, then record the changes you made yourself.
Write a jingle for our recycling campaign using the chorus of a famous song.
Write 8 lines of original lyrics for a 20-second internal jingle about the new recycling bins on every floor. Rhyme scheme AABB, 6 to 8 syllables per line, plain words. Write every line from scratch and quote no existing song. Then list 3 places where I should rewrite a line myself, so the human creative input is on record.
Checking claims and signing off before publishing
List every claim with its source before the video is recorded.
Check the script for errors.
List every factual claim in the script below as a numbered line: the claim, any figure or name in it, and the source document and page from the attached files. Write 'no source' where none of the files supports it. Return the table only. [script] [files]
The team leaves with a video production workflow in 3 parts: a consent template for every face and voice, a labelling checklist for its channels, and a pre-publication review step with a named approver. It also has one short video that has been through the whole workflow, with its shot log and rights log.
In the week after the course, the team runs its next production through the workflow and stores the signed consents, the shot log and the review record with the final file. Each participant also receives an attendance record for your AI literacy file.
- Teaching time
- 6 hours on 1 day, in 2 blocks of 3 hours with a lunch break.
- Before the day
- Experience making or commissioning video, access to an approved AI assistant and, for the online version, the tools on our pre-course list installed beforehand.
- After the day
- A video production workflow with a consent template, a labelling checklist and a pre-publication review step, set up for the team's own channels.
Completion
You complete the course by working through each exercise on your own tasks. There is no exam and no grade. Each participant receives an attendance record for your AI literacy file (not a certificate).
Who is this course for?
Marketing, communications and internal communications teams who make or commission video: content producers, communications advisers, social media editors, and the managers who approve what goes out. No editing background is needed; participants should be used to briefing or making short videos.
It fits teams that plan to use AI voices or avatar presenters, teams that want to reuse the faces or voices of executives and colleagues, and teams that publish to audiences in the EU. Agencies that produce video for clients can book it at their office for their production staff.
Choose AI for PR, Communications and Investor Relations if your main work is press, media relations or disclosure for a listed company. Choose AI Basics at Work if participants are new to AI.
This course is not part of a path. Book it on its own.
- Level
- Intermediate
- Before you start
- Experience making or commissioning video, access to an approved AI assistant and, for the online version, the tools on our pre-course list installed beforehand.
- Group
- 1 to 12 people, online, live or at your office
This course is right for you if you
- make or commission video for marketing or communications
- plan to use AI voices, avatars or editing tools
- publish to audiences in the EU
Unsure whether it fits? Ask us. We reply within 1 working day.
Practical information
- 1 day, 6 teaching hours, with a lunch break
- Online: live in 2 sessions of 3 hours on one day, not recorded; times agreed in the intake call
- At your office: 09:30 to 16:30; you provide a room, a screen and internet access
- In English. At your office, in the tools your organisation has approved; online, in the tools on our pre-course list, installed beforehand
- Taught live by a practitioner with more than 15 years of commercial and technical leadership in software and data companies across Europe and Asia-Pacific, including maritime, energy and fintech.
- Attendance record for your AI literacy file
- Online, live: 1 day in 2 live sessions of 3 hours, not recorded. Book it as a private day for your team of 1 to 12 people, on your own Teams, Zoom or Meet, with tools installed beforehand from our pre-course list.
- At your office: 1 day (6 teaching hours) for 1 to 12 people, travel within the Netherlands included.
Dates and booking
Choose the format, an open weekday in the calendar and the number of participants, then reserve on this page.
The calendar and booking form load with JavaScript. Without it, ask us for a date on WhatsApp, by phone on +31 6 20 51 73 96 or at advisory@ai-business.school.
Investment
| Item | Online, live | At your office |
|---|---|---|
| Price | €399 per person | €2,900 for the day, for your group |
| Including 21% Dutch VAT | €482.79 per person | €3,509 |
| The training day | Included | Included |
| A 30-minute intake call on your tools and data rules | Included | Included |
| Course materials and templates | Included | Included |
| Attendance record for your AI literacy file | Included | Included |
| Travel within the Netherlands | Not needed | Included |
| Group | 1 to 12 people | 1 to 12 people |
Prices exclude VAT. Online, live, you pay per participant. At your office, one price covers your whole group, from 1 to 12 people; for a larger group, book a second day. You reserve on this page; the payment details appear when you do.
Questions
Which AI video tools do you teach?
The course covers tool categories: text-to-speech voices, avatar presenters, AI-assisted editing and script assistants, with no vendor endorsed. At your office, we use the tools your organisation has approved. For the online version, participants install the tools on the pre-course list before the first session.
Do we need consent to use an employee's face or voice in an AI video?
The course treats written consent as the rule for anyone whose face or voice is used or cloned. The consent template names the uses, the channels, the end date, the withdrawal route and who deletes the clone.
Do AI-generated videos have to be labelled in the EU?
Deepfake labelling under Article 50 of the EU AI Act applies from 2 August 2026, and breaches can be fined up to €15 million or 3% of turnover, with a lower cap for SMEs. The course gives your team a labelling checklist for its own channels; legal advice on a specific video stays with your legal contact.
Can we own the copyright in a video made with AI?
In the US, an appeals court held in March 2025 that a work generated by AI with no human author cannot be registered, and the Supreme Court declined to review the case in March 2026. The course shows how to record the human creative input in each production.
Can the AI video production course run online?
Yes. The online version runs live in 2 sessions of 3 hours on one day and is not recorded. Participants install the tools on the pre-course list beforehand, so session time goes into making video.
Does this course support our AI Act AI literacy duty?
It supports your Article 4 AI literacy duty. The AI Act does not require a certificate; you keep internal records, and each participant gets an attendance record for your AI literacy file.
Last reviewed 20 October 2026.
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